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Jeff Hasen
Opinion: The Hyperlocal Opportunity

A growing number of businesses are sharpening their focus on hyperlocal advertising and marketing. Still in its nascent stage, hyperlocal presents an attractive opportunity: the power to engage with customers…

January 14, 2011, 12:00 AM EST

The Hyperlocal Opportunity

A growing number of businesses are sharpening their focus on hyperlocal advertising and marketing. Still in its nascent stage, hyperlocal presents an attractive opportunity: the power to engage with customers…

January 13, 2011, 12:00 AM EST

Dial L for Customer Loyalty

In a world where the masses skip commercials and miss seeing guerilla marketing stunts because they're consuming media or tweeting, brands are missing out on an opportunity to win the…

June 22, 2010, 12:00 AM EDT

Mobile Marketing: The Big Picture

Years from now, when the mobile phone really is the remote control for life, historians will best be in position to gauge the 2007-09 contributions of Steve Jobs and Apple's…

September 2, 2009, 12:00 AM EDT

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