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Jeff Hasen

5 Words to Describe Ineffective Mobile Marketers

I asked today's brand and tech leaders to set us straight

Google's Jason Spero refers to consumer actions on mobile devices as signals, rich with information that tells marketers a great deal—if they are on the lookout for them. "I have more…

Opinion: The Hyperlocal Opportunity

A growing number of businesses are sharpening their focus on hyperlocal advertising and marketing. Still in its nascent stage, hyperlocal presents an attractive opportunity: the power to engage with customers…

The Hyperlocal Opportunity

A growing number of businesses are sharpening their focus on hyperlocal advertising and marketing. Still in its nascent stage, hyperlocal presents an attractive opportunity: the power to engage with customers…

Dial L for Customer Loyalty

In a world where the masses skip commercials and miss seeing guerilla marketing stunts because they're consuming media or tweeting, brands are missing out on an opportunity to win the…

Mobile Marketing: The Big Picture

Years from now, when the mobile phone really is the remote control for life, historians will best be in position to gauge the 2007-09 contributions of Steve Jobs and Apple's…

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