David Kiefaber | Adweek David Kiefaber | Adweek
David Kiefaber
Wish Your Life Had an Instagram Filter? It Could With These Sunglasses Idea hits 1,700% of funding goal

Ever wanted to view your whole world through the earthy optimism of Instagram filters? On the off chance your answer is "yes," then you'll want to check out a new…

May 13, 2014, 4:17 PM EDT

Man Develops Friendly, Possibly Obsessive Feelings for Kindle's Mayday-Button Woman Web comedy in the making?

Amazon's three-ad series for the Kindle Fire HDX's Mayday button, which allows a one-way video chat between users and Amazon experts who can troubleshoot problems, feels like the start of…

October 28, 2013, 9:09 AM EDT

Microsoft Bashes Siri Again in New Ad Showing Off Dell's XPS 10 Tablet Ouch! Ouch!

Microsoft vents its inferiority complex with Apple yet again—by humiliating Siri—in this new spot from Crispin Porter + Bogusky, following a similar ad last month that got more than 5…

June 17, 2013, 3:43 AM EDT

Microsoft Ad Turns Forbes Print Magazines Into T-Mobile WiFi Hotspots 2-3 hours of free connectivity

Microsoft stuffed a functional WiFi router into a limited number of the most recent issue of Forbes, perhaps inspired by Entertainment Weekly's use of tiny LCD screens in one of…

April 30, 2013, 9:54 AM EDT

Google Positions Snazzy Chromebook Pixel as Out of This World Company's latest foray into hardware

If you close your eyes, this video for Google's Chromebook Pixel sounds like something Apple did five years ago. When you open them, the Chromebook Pixel itself looks like something…

February 25, 2013, 2:53 PM EST

Wonderbra App Gives You X-Ray Vision to See Beneath Model's Clothing Peek at Adriana Cernanova's lingerie

Wonderbra has come out with a new "Decoder" app, perhaps inspired by the X-ray specs advertised in old comic books—or more probably by something very similar that outdoor-clothing retailer Moosejaw…

October 3, 2012, 9:39 AM EDT

Frank Gehry's Facebook Campus Is a Whole New Kind of 'Office Park' Rooftop garden covers single-room workspace for 3,000 people

When Facebook hired renowned architect Frank Gehry to design an extension to its Menlo Park, Calif., campus, I think people were expecting a bigger waste of structural resources than what…

September 4, 2012, 9:53 AM EDT

Video Game About Failure and Regret Will Bring You Down Give Up doesn't even want you to try

Armor Games, game designer John Cooney and walk-through video icon Tasselfoot have put together a gory, frustrating and addictive Flash game called Give Up, in which you control a little…

August 22, 2012, 12:58 PM EDT

Siri Misidentifies Poison Ivy as Poison Oak in Apple Print Ad Botanist catches error

In yet another example of how far removed humanity has become from nature, a recent print ad for the Apple iPhone, and its notorious personal assistant Siri, misidentified poison ivy…

July 27, 2012, 8:49 AM EDT

Clothing Designed That Shoots Lasers When Wearer Is Threatened Personal space, people!

Media artist Zac Ong has subconsciously cried out for help by creating Repel, which is basically a sash that shoots lasers whenever the wearer's personal space is breached. Not lethal…

June 7, 2012, 12:06 PM EDT