Arby's Knows What Unites Humanity, and It's Not the Olympics

It's the meat, stupid

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

As we begin the unabashedly corrupt multinational spectacle that is the 2018 Winter Olympics, Arby’s chimes in to say that meat, not athletic competition, is the uniting principle of mankind.

In the kind of hubris we don’t often see outside of the Super Bowl, Arby’s built its “Common Ground” spot from Fallon around a Kumbaya-style jingle about how all the world’s cultures, for their plethora of other differences, love meat. And coincidentally, meat is a key ingredient in the fast-food chain’s new Nashville Hot Fish sandwich.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in