Cards Against Humanity Sold Trump-Hating Potato Chips at Target for Black Friday

Bootleg versions of Pringles were photographed at Target in the days leading up to Black Friday, and every detail—the pig mascot, the weird flavors, the “Once you pop … THAT’S GREAT!” slogan—was pitch perfect.

Speaking of the mascot, man, there’s a lot to unpack there. Teenage Mutant Ninja Turtles fans may join me in thinking he looks like Bebop’s unemployed cousin. Anyway, Prongles’ overall presentation was so accurately schlocky and bad that it couldn’t be genuine—there had to be more to it. And indeed, it turned out to be Cards Against Humanity’s Black Friday campaign—created with help from 45 Irving, the brand design unit within DigitasLBi.

The game maker announced on Friday that it was leaving the game business and getting into snack food:

Cards Against Humanity’s website redircted on Friday to OriginalProngles.com, which carried the following mission statement:

And in a statement to Fox News, Cards Against Humanity creators Max Temkin and Josh Dillon, aka the “chief flavor officers” at Prongles, said the project—and the pig mascot—were inspired by President Trump.

“Our bold flavors and edgy brand were heavily influenced by President Trump’s original thinking and big ideas,” they said. “If you love President Donald J. Trump, we guarantee you will love the tangy onion and thick cream flavors of Original Prongles. That’s why we promise to Make America CRUNCH Again™!”

Temkin added that the mascot, Brayden the Prongles Hog, was inspired by the president.

Trolling Trump, of course, is nothing new for CAH. They did it throughout the 2016 election, and recently bought up land near the Mexican border in an effort to thwart his plan for a border wall.

There really were chips in those Prongles cans, too, supplied by Australia-based Good Crisp Company. Don’t worry if you missed out, though. Turns out “Salt and Potato” and “Onions ‘n Cream” flavors don’t taste good.