Brian Braiker

The Donald Ditches Indy 500

Racing legend A.J. Foyt to replace Trump as pace car driver

Donald Trump has received your message, race fans: "you're fired." The Donald's latest celebrity apprenticeship—as honorary pace car driver at the Indianapolis 500 centennial later this month—ran afoul of the sport's…

Branding Bin Laden

How Osama's death will affect the al-Qaeda name

Had al-Qaeda paid better attention, it might have learned a lesson or two from Florida orange juice. In 1977 the Florida Citrus Commission’s long-term spokeswoman—a young Anita Bryant at the peak…

Beasties Bring Marketing Heat for Ninth Album

Longtime rap group taps Web, online video to market latest album

Crisis control pop quiz: What do you do when an abridged version of your forthcoming album gets leaked online? If you’re the Beastie Boys, the answer is simple: stream the…

Katie Couric Makes it Official

'I have decided to step down'

Anchor's away! Katie Couric today confirmed what has been called “one of the worst kept secrets in television”—that she’s leaving her anchor seat at the “CBS Evening News.” Couric made the…

Zynga Poaches EA Exec

High-profile hire is latest coup for the social gaming upstart

John Schappert, chief operating officer of Electronic Arts, has left the videogames goliath to join the buzzy social gaming startup Zynga. EA announced the departure in a Securities and Exchange Commission…