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Brian Braiker

The Next Great American Consumer

Infants to 3-year-olds: They're a new demographic marketers are hell-bent on reaching

Jenny Gill was in New York’s Cornell Weill hospital earlier this year for the birth of her son, Jack, when a photographer stopped by to take snapshots of the mother…

Data Points: Media Rich

Media usage differs significantly across generations of affluent Americans

Traditional media may have a little life left in it yet, despite anything you may have heard online. Wealthy Americans, even tweet-happy millennials, remain heavily engaged with old school media and…

A Plus-Sized Model Search Gets Punk'd

Tumblr tapped to parody American Apparel contest

When American Apparel launched its plus-sized model search (with the somewhat tone-deaf title “The Next BIG Thing”), it got more than it bargained for in Nancy Upton. A 24-year-old student with…

Fast Chat: Steve Stoute

With his new book, 'The Tanning of America,' the ad and music industry veteran explains how hip-hop changed both games

How did hip-hop specifically rewrite the rules as you see them? We’re not talking about a song. We’re talking about a way of life. Videos are like minimovies, how to rap…

Data Points: What, Me Unplug?

Just two in five adults say they will vacation this summer

Turns out we're a nation of workaholics. Just 40 percent of American adults plan on taking a vacation this summer, and of those, nearly half say they will do some work.…

Cable Porn Problem: Nobody’s Paying for It

Net smut consumption making companies' VOD sales go limp

As people have increasingly taken to watching their porn online for free, satellite and cable companies like Comcast, Time Warner Cable, and DirecTV have been feeling the blow in their…

Rooster's Gavin McInnes (center in underwear)

Creating Ads for People Who Hate Ads

Rooster's Gavin McInnes explains his brand of gonzo advertising

Gavin McInnes doesn’t care about your product. This would be all well and good if the co-founder of Vice magazine—that bible of Williamsburg, Brooklyn, N.Y., hipsterdom—hadn’t gone and rebranded himself…

Fast Chat: Jane Pratt

What is this Digitas “Modern Family” panel you’re moderating today all about? I don’t know. I’m going to figure it out at midnight the night before. Basically I want to open…

Fast Chat: Judah Friedlander

So, you’re doing a panel on Internet comedy. This Internet Week is a big week, huh? Is this like the Cannes Film Festival of the Internet? Something like that. First you’re hearing…

Dan Sinker (aka Fake Rahm) Talks Tweeting the News

     At some point since its creation in 2006, Twitter went from being an object of curiosity—the subject of news stories—to one of the chief conduits of the news.  …

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