Nancy Lazarus

Alt Image Text

Hearst Social Media Editors Stress the Importance of Video

Convergent TV

“Videos used to be a small part of an editor's job. Now it's everything.”

Alt Image Text

How Magazine Editors Steer Clear of Fake News Stories

Performance Marketing

"Striking the right tone since the election has been a big part of what we do since the country is so divided," said Jess Cagle, editorial director of People and [...]

Alt Image Text

10 Ways to Make Milestone Brand Anniversaries Special

Performance Marketing

Creating memorable celebrations that count.

Alt Image Text

How to Pitch Health, Medical and Fitness Stories

Performance Marketing

5 editors diagnose what works best.

Alt Image Text

Videos Transport Viewers to Faraway Destinations

Performance Marketing

How videos can capture local experiences.

Alt Image Text

Maureen Dowd Dishes on the Presidential Campaign With Arianna Huffington

Performance Marketing

When New York Times lawyer David McCraw walked through the newsroom after he wrote a reply letter to Trump, he got an ovation.

Alt Image Text

Sports Content Spikes as Digital and Social Platforms Multiply

Performance Marketing

More options than ever for athletes and fans to connect

Alt Image Text

10 Ways for Brands to Keep Their Mojo as Markets Evolve

Performance Marketing

PR and marketing pros share interesting examples

Alt Image Text

Four Seasons Auction Preview Reflects Restaurant’s Rich History

Performance Marketing

The Four Seasons was once the go-to power lunch spot.

Alt Image Text

Conventional Wisdom Doesn’t Apply for This Summer’s Political Conventions

Performance Marketing

ABC News’ chief White House correspondent on the presidential race.