Joan Voight


For Unilever’s CMO, Global Growth and Social Responsibility Are Now Inseparable Goals

Keith Weed seems a little shell-shocked.Just a few days earlier, he was in shirtsleeves and in the embrace of a 90-degree day in Singapore. But this March morning, he finds himself hit full in the face with the frigid, slushy mess of New York. "It's terribly cold out there, and I'm so glad to get to this nice, warm office," he says with a sigh.

How Hilfiger Exports the Culture of Cool

Avery Baker is the embodiment of Tommy Hilfiger's ambitions to export its preppy vision of Americana, full of plaid and cozy sweaters, to the rest of the world. With a casual country-club polish, Baker operates as Hilfiger's chief branding officer and CMO.

Unpretentious Millennials Are Changing the Way We Drink Wine, Barefoot’s CMO Says

When it comes to successful family businesses, it's hard to find a more American example than E&J Gallo. Now in its 81st year, the winery is the largest on earth (16,000 acres in California) whose 60 brands have a lock on nearly a quarter of the U.S. wine market—and it's still being run by the family. But you won't find Stephanie Gallo with her feet up at her desk.

Cold Call: How Reuben Arnold is Making Flying More Social

Richard Branson’s Virgin Atlantic Airways has flown in turbulent skies in recent years, posting losses (albeit shrinking ones) since 2011.

Burger King’s CMO on the Brand’s Hits and Misses in Social

Insiders say fast-food marketing is a blood sport, and Burger King and its CMO Eric Hirschhorn are in the thick of it. Just ask Billy Eichner. On Oct.

How Carhartt Found Its Groove With Fixers and Hipsters

Tony Ambroza and the Maker Movement arrived at the Dearborn, Mich., offices of Carhartt about the same time four years ago.

Emirates Is the World’s Most Glamorous Airline

By now, we’ve all seen the ads and read the glowing magazine profiles about the world’s most luxurious airline, Dubai-based Emirates: the flat beds in private quarters, the lo

Q&A: Why Brands and Celebs Turn to Coty to Create Their Fragrances

When a celebrity launches a fragrance, it is Coty to whom they turn. And when Coty sought to reinvigorate its fragrance division last year, it was to Steve Mormoris that it turned.

David Melançon’s Splash of Color for Benjamin Moore

How to put a fresh spin on a reliable, well-regarded staple on hardware store shelves for the past 131 years? To hear David Melançon tell it, the biggest challenge he faced when he joined Benjamin Moore as CMO was to dispel the assumption that “paint is paint is paint.” So Melançon turned to one of the country’s most beloved cultural cues.

Historic Trumps Hip for Levi’s New Campaign

You don’t have to be hip, young or a cultural trendsetter to rock a pair of Levi’s jeans, according to Jennifer Sey, global CMO of the Levi’s brand. The company, which saw its U.S.