Edited By Mallorre Dill


Creative Briefs

Close-up: EffectsBasketball 101Five TV spots from WongDoody in Seattle place Seattle SuperSonics coaches and players, wearing tight white shorts and knee socks, in 1940s basketball instructional films, complete with grainy […]

Creative Briefs

Close-up: MusicWhere Wu-Tang Meets Full MontyTwo very different composers—David Yazbeck, Tony-nominated for The Full Monty, and the Wu-Tang Clan’s Killah Priest—lend their talents to a Florida Department of Health “Truth” […]

Creative Briefs

Shiny Happy MiniNEW YORK-The new Mini’s two-tone design and tiny size certainly don’t call to mind the arrogance of many sports-car ads. That, in part, inspired the friendly attitude of […]

Creative Briefs

Drowning in CashTitanic has become a classic film—which means that four years after the release of the blockbuster, it’s still as ripe as ever for parody.Breaking today, a spot from […]

Creative Briefs

Close-Up: Your Underwear Is ShowingWhen New York visual-effects shop Rhinoceros landed a Dockers spot from FCB, San Francisco, it had a twofold challenge: to create a way to show a […]

Creative Briefs

Controversy: Gold Turns to DustGold Lions eluded a few almost-winners at the Cannes Press & Poster competition last week.Bartle Bogle Hegarty chairman John Hegarty had to do right by his […]

Creative Briefs

DéjàThinking Inside the Box Television has long inspired viewers to dream of joining the action onscreen. In the early ’50s, an ad in the Saturday Evening Post told readers that […]