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Shiny Happy Mini

NEW YORK-The new Mini’s two-tone design and tiny size certainly don’t call to mind the arrogance of many sports-car ads. That, in part, inspired the friendly attitude of the launch campaign from Crispin Porter + Bogusky in Miami.

Three consecutive half-page ads in last week’s Autoweek, the first advertising in a multimedia campaign, invite drivers to be more neighborly and playful on the road.

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