Cracker Barrel Was Behind This Grammy-Winning Remix of Dolly Parton's 'Jolene'

Collaboration was born from its music and entertainment program

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Country music legend Dolly Parton and a cappella group Pentatonix have been making the rounds on the awards and TV show circuit with their remix of Parton’s classic hit “Jolene,” which just snagged a Grammy for best country duo/group performance. What fans might not know, however, is that they have Cracker Barrel, in part, to thank.

The collaboration was born from the restaurant’s efforts to build its music and entertainment brand. Cracker Barrel still sells CDs alongside the old fashioned candies and tchotchkes in its country stores, and recently, it has focused more on creating original content for those CDs and its social media channels, rather than licensing it.

“Music

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