Why Brands Are Clamoring to Work With Gwyneth Paltrow's Goop

Tumi, Dyson and Tito's Vodka will sponsor site's first wellness summit

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Gwyneth Paltrow’s lifestyle brand, Goop, sometimes gets mocked for its unorthodox cleanses and steams, complex diet plans and high-priced luxury goods, but to the site’s loyal followers, it’s no joke.

Today, the company is announcing its first wellness summit, In Goop Health, which will be held in Los Angeles in June. Tickets start at $500, and speakers include Paltrow, Cameron Diaz, Tory Burch, Lena Dunham, Jenni Konner and Nicole Richie.

The revenues for Goop, which features weekly newsletters with Paltrow’s advice on living your best life as well as an

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