This McDonald's Christmas Campaign Thinks Less About Santa and More About His Reindeer

A healthier alternative to cookies by the fireplace?

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Today in holiday heart-grabbers, McDonald’s in the U.K. and Leo Burnett give us #ReindeerReady, a Christmas campaign in which a little girl becomes bizarrely attached to a carrot stick.

“Are you gonna eat that?” her father asks as they wrap up their McD’s Christmas Eve meal. She shakes her head, totally focused on the fat orange stick in her fist. “It’s for the reindeer,” she says, and will repeat, throughout the spot.

“Carrot Stick,” the ad that leads the work, follows the pair home as she clutches her reindeer snack with the vigilance of a bodyguard charged with protecting the Crown Jewels.

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