These Climbers Are Documenting Their Second Attempt at Conquering Everest on Snapchat

Thanks to the sponsorship of Eddie Bauer and Strava

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Last year, mountaineers Adrian Ballinger and Cory Richards set an epic goal: climb to the summit of Mount Everest without the use of supplemental oxygen—a feat accomplished by less than 200 people—all while documenting their journey on Snapchat. In April, they’ll be snapping from the world’s tallest mountain again, with the sponsorship of Eddie Bauer and Strava, a social network for athletes.

Adweek caught up with Ballinger and Richards prior to their panels at SXSW in Austin to talk about the decision and how brands have benefited from supporting their efforts.

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