Imagine your most embarrassing story ever. Now imagine sharing it with friends, family and even strangers by having it posted on social media or a massive billboard. It would be mortifying, but what should not be so mortifying, according to new ads for Testicular Cancer Canada, is talking to your doctor about testicular health.
The campaign, created pro bono by Dentsu Aegis agency Grip, began rolling out across Canada this week with a set of cheeky billboards, social video, print and a TV spot.
“The one thing we wanted to be very clear about was while testicular cancer is obviously a disease that only affects men, you don’t have to be a man to show solidarity or raise awareness and show support,” said Trevor Gourley, associate creative director at Grip.
That’s why you’ll see both men and women in the #ItTakesBalls campaign, because as Gourley puts it, “everyone has an embarrassing story, unfortunately.”
For anyone who lives in Canada, a few billboards have already garnered some attention in the Toronto area. Many have posted their amusement and shock upon seeing the work on Twitter.
The campaign also encourages people to use the hashtag #ItTakesBalls to post their own embarrassing stories on Twitter to raise awareness for testicular cancer. And boy, are some of the stories pretty out there. Search for yourself, if you feel so inclined.
Take a look at some of the social videos below. One even involves Diane Keaton! And the print ad is below that.