The Weather Channel Shows How Talking About the Weather These Days Often Starts a Fight

Nice day, isn't it? Only if you don't care about the planet!

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Hot enough for ya?

It seems innocuous enough, and there was a time when that question was simply meant to start a neighborly conversation. It’s called an icebreaker. How quaint.

Today, it’s just as likely to touch off a furious debate about science and melting polar ice caps. In a new piece of original branded content, The Weather Channel puts its finger on that politicized pulse and launches a campaign to “save small talk.”

The cable network knows that any discussion of rain (or lack thereof), sunshine (sometimes searing) or earthquakes (sign of the apocalypse?) can be hazardous to the public dialogue.

That

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in