The world’s top brands have a major problem: Many of them aren’t growing and that’s due to ineffective marketing leadership, according to the Association of National Advertisers’ president and CEO Bob Liodice.
After kicking off his keynote addressing the 2,700 attendees at the ANA’s Masters of Marketing Annual Conference in Orlando, Fla. by highlighting effective marketing efforts from brands like Oreo, Wrigley and Nascar, Liodice revealed a sobering statistic: 259 companies on the 2016 Fortune 500 list had declining revenues.
“Look
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