Taco Bell has made a name for itself by churning out new off-the-wall “Mexican-inspired” favorites like the Doritos Locos Taco and the Naked Chicken Chalupa. Now, fans can go where the magic happens by booking a reservation to dine at the test kitchens of its Irvine, Calif., headquarters.
Taco Bell teamed up with OpenTable to create a reservation URL, which will be open on May 5, Cinco de Mayo, with the first dinner set for May 19.
Thirty-two fans have a chance at tickets to the dinner, which will include never-before-seen menu creations before they’re available to the public. More test kitchen dinners will be available to book through OpenTable later this year.
“The chance to be the first to see our innovative food where it’s created from the chefs who make it happen is a unique experience that’s never been available to the public until now,” said Liz Matthews, chief food officer at Taco Bell, in a statement. “As a brand known for our firsts, we’re excited to open our doors into the magic of our innovation and give our biggest fans an experience they’ll never forget.”
Taco Bell is no stranger to fun, experiential dining experiences. In January, it invited fans to a speakeasy in New York to sample the new Naked Chicken Chalupa and hosted a pop-up VR arcade in partnership with PlayStation last fall. In November, it launched its 7,000th restaurant, a flashy flagship on the Las Vegas strip, which features a modernized design, open kitchens, tapas-style menu items and alcoholic beverages.