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Earlier this month, Lincoln named Serena Williams as its new celebrity ambassador and announced that she would star in a new campaign for the 2018 Lincoln Navigator. Following a brief teaser introducing her new partnership with the brand, Williams unveiled the spot on Twitter yesterday.
Entitled “Build Your Legacy,” the 60-second anthem ad documents Williams’ journey from athlete to mother and her return to professional tennis following her pregnancy and subsequent medical issues. The spot opens with Williams behind the wheel of her 2018 Lincoln Navigator, revisiting recent career highlights.
“To
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