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Lincoln has named Serena Williams as its new celebrity brand ambassador for the 2018 Lincoln Navigator.
“Serena is an amazing athlete who has won 23 Grand Slams, but she also has a family and her own clothing line, she sits on major boards and she’s philanthropic—she has all these competing demands on her time,” The Lincoln Motor Company group marketing manager John Emmert said in a statement. “We know time is our Navigator client’s ultimate luxury as she balances everything in her busy life, and Serena exemplifies that balance with poise and grace.”
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