This San Francisco Creative Agency Wants to Be a 'Beacon' for the Freelance Community

RSL + Crew combs its list when it needs to staff up

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Specs
Who (L. to r.) Co-founders John Sheehan, John Reid and Ben Latimer
What Creative agency
Where San Francisco



RSL + Crew was founded last year by John Reid, John Sheehan and Ben Latimer (the R, S and L of RSL) for one mission: to create Yelp's first national campaign. But the agency is still going strong and has developed what they believe is a uniquely efficient agency model. Instead of using full-time staffers, the shop pulls from a crew list of over 450 people across 17 disciplines (everything from sports to electronics) to staff up or down as needed.

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