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Yelp isn't just for restaurant recommendations. It can help you find reviews on everything from auto shops to hair salons to "extreme golf" driving ranges, the app and website says in this amusing commercial—its first to air on TV nationally.
San Francisco agency Reid Sheehan Latimer+Crew created the campaign for the crosstown client. It stars Ben Sinclair, who plays a Brooklyn pot dealer on the HBO comedy series High Maintenance. The tone of the spot—which has been cut into 30- and 15-second executions—is comically absurd, as Sinclair helps (Yelps?) characters stuck in oddball situations with quick, reliable escape routes via app recommendations.
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