Mercedes-Benz's Most Ambitious Marketing Project Yet Is All About What It Means to Grow Up

Tackling the evolution of luxury ... and, well, life

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

When I was a kid, my dad said success and failure are measured by the simple ability to follow the rules.

Growing up has made some of those “rules” more obvious than perhaps they were at the age of 8. Some are obvious benchmarks of adulthood: Go to college. Get a job. Get married. Start a family.

But those silhouettes of success have become murkier with time. What is a family, really? What does a “good job” look like in a world where people can no longer take corporate security for granted? Faced with a choice—leave for a dream job versus stay for a loved one—what’s the right decision?

Most of these things are too messy for a brand to get involved in.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in