Look Out, Trade Shows, Here Comes the Anti-Swag Swag Bag

Mapt Gear says everybody's sick of being walking billboards

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Like many entrepreneurial professionals, Lynne Lambert sees a lot of swag in her business travels, and also like many professionals, she has to make a tough call about the swag bags she’s found herself toting around trade-show floors. It goes like this:

“Everything is heavily logoed, and I have to decide: Do I toss this? Do I bring it home and see if anyone in my household wants it?” Lambert says. “Or do I think, ‘This is a nice insulated mug and I will keep it because it’ll function well—but I know I’m not going to carry it out[side the house.]’”

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