After taking a year off from running a Super Bowl ad, Lexus will return to the Big Game in 2017.
Lexus group vp and general manager Jeff Bracken announced the brand’s return at the 2017 North American International Auto Show and shared that there will be “a few surprises” in the spot, which will be narrated by actress Minnie Driver. Bracken also shared that the new Lexus LS and LC will be featured in the ad.
Lexus’ agency Team One will handle creative for the spot. Most recently Team One created a series of 2016 Christmas spots for the car company’s holiday campaign in which parents convince their kids to ask Santa for a new Lexus for Christmas.
The last time Lexus made a Super Bowl appearance was in 2015 with a 30-second spot from agency Walton Isaacson titled “Make Some Noise.” It featured the brand’s LX model.
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