Lessons Learned From the 5 Biggest Brand Fails of 2017: Uber, Pepsi, Dove and More

The big takeaway: Don't exploit people's pain for an ad

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Ever watch a particularly bad ad and wonder how it could have possibly made it past a team (teams!) of creatives and brand professionals, let alone out into the world? Well, here we are, at the end of 2017, with some of the most bizarre, off-putting, brand-tarnishing work of the year.

Below, we’ve collected some of the biggest brand faux pas of 2017. On the bright side, there are lessons to be learned here: Don’t do what they did.

Pepsi

One

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in