Lady Gaga Will Star in Tiffany's First Super Bowl Ad

The 60-second spot is the company's first TV ad in 20 years

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Don’t call it a comeback, but Tiffany & Co. is releasing its first TV spot in over 20 years. To make that even sweeter is the fact that the regional 60-second ad is coming to Super Bowl LI. This marks the first time the jewelry company is advertising in the Big Game.

Vogue creative director Grace Coddington and Lady GagaHanna Besirevic

The spot launches a new campaign, titled “Legendary Style,” to launch Tiffany HardWear, a new fashion jewelry collection.

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