Jet.com Physically Sliced Off 21% of Its Products on Facebook Live to Highlight the Wage Gap

Equal Pay Day campaign says '79% is not enough'

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When you cut off 21 percent of a microwave or tube of toothpaste, it doesn’t work the same way—or at all. Similarly, that’s the story for companies that pay women an average of 21 percent less than men, a point that Jet.com is driving home in honor of Equal Pay Day by literally cutting up the products it sells on its site.

Earlier today, the online retailer hosted a Facebook Live, where a water laser-cutting machine physically shaved off 21 percent of various products, from flat screen TVs to dryer sheets, to show that nothing works when it’s not at parity to others.

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