Infographic: What Millennials Want Online and Off

Turns out Gen Y doesn't mind an old-fashioned phone call

Millennials are open to connecting with brands and prefer bite-size content.
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In recent years, marketers around the globe have dedicated a seemingly endless stream of resources toward targeting the ever-elusive millennial consumer. But are those valuable 20- and 30-somethings really all that unpredictable? Not according to Thomas Sychterz, CEO of LaunchLeap, a Montreal-based consumer research startup that recently surveyed a panel of 18- to 35-year-olds about their internet and advertising consumption preferences. “[Millennials] get treated like some sort of hyperactive group of wild gorillas: powerful, unpredictable and difficult to pin down. The reality is quite different and simple,” he said. “Millennials are open to connecting with brands, drawn to bite-size content (paid or not) and intrigued by new information, product-wise. However, the main caveat is that it all needs to get done in an ergonomic, digestible and fluid manner.”

This story first appeared in the Feb. 27, 2017, issue of Adweek magazine. Click here to subscribe.