Infographic: What Millennials Want Online and Off

Turns out Gen Y doesn't mind an old-fashioned phone call

Millennials are open to connecting with brands and prefer bite-size content.
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In recent years, marketers around the globe have dedicated a seemingly endless stream of resources toward targeting the ever-elusive millennial consumer. But are those valuable 20- and 30-somethings really all that unpredictable? Not according to Thomas Sychterz, CEO of LaunchLeap, a Montreal-based consumer research startup that recently surveyed a panel of 18- to 35-year-olds about their internet and advertising consumption preferences. “[Millennials] get treated like some sort of hyperactive group of wild gorillas: powerful, unpredictable and difficult to pin down. The reality is quite different and simple,” he said. “Millennials are open to connecting with brands, drawn to bite-size content (paid or not) and intrigued by new information, product-wise. However, the main caveat is that it all needs to get done in an ergonomic, digestible and fluid manner.”


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This story first appeared in the Feb. 27, 2017, issue of Adweek magazine. Click here to subscribe.

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