Good Housekeeping's 'Kitchen of the Future' Could Also Be the Future of Content Marketing

A swank new space for food shoots doubles as an event and promotional venue

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When Jane Francisco joined Good Housekeeping as its new editor in chief four years ago, she didn’t just take the helm of one of publishing’s oldest and most revered women’s service magazines, she assumed control of the magazine’s famous test kitchen. A glass-walled space with white cabinets and appliances of brushed stainless steel, the kitchen commands a corner perch of the Hearst Tower’s 29th floor and is among the most frenetic kitchens in Manhattan.

Jane FranciscoCourtesy of Good Housekeeping

Moving under a cloud of steam among the maze of countertops, the magazine’s cooks

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