Coca-Cola Parts With Its Senior Vice President of Strategic Marketing in Another Executive-Level Shake-Up

Ivan Pollard joined the company in 2011

Chief marketing officer Marcos de Quinto also left the soda giant in March.
Coca-Cola

Coca-Cola and senior vice president of strategic marketing Ivan Pollard have parted ways.

“We’re grateful to Ivan for his significant contributions to our global and North America marketing organizations in his six-year career with the company,” a brand spokesperson said in a statement to Adweek. “Under Ivan’s guidance, we have successfully reinvented our media buying and connections model, enhanced our digital and social media capabilities, and grown our arsenal of sports and entertainment marketing assets.”

The spokesperson added, “CCNA’s Strategic Marketing organization plays a critical role in our business unit, and we have a deep bench of talented marketers who will build on this strong foundation.”

Pollard first joined Coca-Cola as vp, global connections in 2011 after five years as group partner with Naked Communications. In 2015, he and Stuart Kronauge were named to co-lead the beverage giant’s U.S. marketing operations after Wendy Clark left to become North American CEO of ad agency DDB.

The company spokesperson declined to comment on whether Kronauge will take over all responsibilities formerly handled by Pollard or whether the company plans to hire another candidate.

Pollard’s exit follows the departure of Coca-Cola global chief marketing officer Marcos de Quinto in March. James Quincey began serving as CEO at the beginning of the month following Muhtar Kent’s retirement and implemented a new leadership structure while eliminating the global CMO role. Francisco Crespo also took over the position of chief growth officer.

At the time, the company wrote in a statement, “Decisions about who will fill the key roles in this team will be made in the coming months as [Crespo] assumes his new role.”