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Almost four years ago at the Forbes CMO Conference in Miami, I told the audience of business and brand leaders that “purpose is the new digital.” The notion of purpose will change the commercial dynamics of brands in the same way that digital transformed (and is still transforming) the way people buy and sell stuff.
Since then, the discussion and action around brand purpose has ratcheted up. This past International Women’s Day saw an incredible outpouring of creativity from brands and their
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