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In honor of International Women’s Day, DDB Worldwide is changing its name for one day and one day only.
Today, the agency is calling itself DDB&R. The additional R is in honor of Phyllis Robinson, the agency’s very first female copywriter.
“The move to add Phyllis’ name to the door is a symbolic reminder of the contributions many women of her generation and later generations have made to the ad industry,” Wendy Clark, CEO of DDB North America, said in a statement.
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