Bad News, Brick-and-Mortar Stores: The Internet Finally Has You Beat

More consumers will shop online this holiday season, but why now?

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We’ve been hearing about ecommerce killing off brick-and-mortar retail for a few years now. And while there’s no evidence that physical stores are about to vanish, a new study does add a further note of ominousness to this familiar prediction.

This holiday shopping season, more shoppers plan to buy gifts online than in stores. That was one of the paramount findings of Deloitte’s 2017 Holiday Survey released at the end of October. This year, for the first time, more shoppers said the internet would be their top destination (55 percent), moving mass merchants to second place (44 percent).

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