Audi Idles Engine on '93 Image Campaign

AUBURN HILLS, MICH. – Audi of America’s 1993 advertising plans are taking a drastic U-turn during at least the first half of 1993, as plans for a TV, radio and print image campaign have been temporarily shelved.
Instead, the troubled car company will focus exclusively on the company’s leasing program.
‘All of our marketing efforts for the first part of the year will support our lease program, through newspaper advertising, to help dealers get cars out on the road,’ said Bob Garrity, Audi manager of advertising.