We've all been guilty of going to great lengths to hang on to items with sentimental value, but a new ad for marketplace app Letgo reminds us there's always a better home out there.
The spot, "Disco Ball," from Crispin Porter + Bogusky Miami, keeps up the app's marketing approach of creating ads in the style of big-budget Hollywood action films (see below in case you missed the earlier spots). This time around, the director is Craig Gillespie, best known for 2007's Lars and the Real Girl and 2011's reboot of Fright Night.
While the previous ads took place mostly in one location, this time we watch as two women weave through epic car crashes—likely of their own creation—while debating the merits of keeping a massive disco ball. Luckily, the right group of friends comes along to help.
While it's tangential to the plot, it's worth noting how subtly CP+B handles the two women's relationship, not bothering to clarify whether they're a couple or roommates. This was handled similarly well in an earlier spot, "Escape," which featured two male superspy types who had a wonderfully understated, romantic rapport.
With tens of millions of downloads and continuing growth, Letgo will have ads running during the Olympics, and you can look for more spots to debut soon. Until then, check out the app's earlier spots below—or try your hand at creating an epic ad for your own used junk with the app's "Commercializer" tool.
Spot Title: "Disco Ball"
Creative Agency: CP+B Miami
Executive Creative Director: Gustavo Sarkis
Creative Directors: Jeff Siegel, Alvaro Ramos
VP/Group Account Director: Claudia Machado
VP/Director of Content Production: Kate Hildebrant
Executive Business Manager: Katherine Graham-Smith
Content Manager: Marshall Mann, Cristina Flores
Sr. Integrated Producer: Ian Kelly
Jr. Integrated Producer: Jennifer Malki
Production Company: MJZ
Director: Craig Gillespie
Producer: Martha Davis
Executive Producer: Emma Wilcockson
Edit Company: Exile Edit
Editor: Eric Zumbrunnen
Executive Producer: CL Weaver
Producer: Toby Louie
Assistant Editor: Tara Wall
VFX/Finishing: Eight VFX
Executive Producer: Shira Boardman
Head of Production: Juliet Tierney
VFX Supervisor: Jean-Marc Demmer
VFX Coordinator: Evan Kantor
Flame Artist: Philip Ineno, Andy Davis, Joe Chiao
Flame Compositor: Paul Heagney
Telecine: Company 3
Colorist: Siggy Ferstl
Producer: Matt Moran
Sounds Design and Mix: Barking Owl Sound
Producer: KC Dossett, Ashley Benton
Sound Design: Michael Anastasi
Mixer: Morgan Johnson
Music: JSM Music
Creative Director: Joel Simon
Executive Producer: Jeff Fiorello