3 Steps Brands Can Take to Have Personalized Conversations With Consumers in the Age of Automation

Programmatic is transforming traditional advertising into advising

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

The equation is out of whack. We all know that ads are the price of content, but for an increasing number of people, the content isn’t worth the exchange. Ad blocking is on the rise, video streaming piracy is soaring and very few people feel morally wrong.

People need products that meet their needs and solve problems. They don’t need advertising; they need to be able to navigate complex and confusing choices to make the best decision.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the Feb. 27, 2017, issue of Adweek magazine. Click here to subscribe.