24 Hours in Advertising: Tuesday, Dec. 30, 2014

Adweek's top ad stories of the year, brands taunted for tweeting 'bae,' and Shake Shack files for IPO


Here's everything you need to know about the last 24 hours in advertising, in case you blinked.

Buzzing on Adweek:

Adweek's top advertising stories of the year
From Budweiser's puppy filled Super Bowl spot to Gatorade's farewell toast to Derek Jeter, these are the 10 most read advertising stories from 2014. (Adweek) 

American Express scores 10 million Instagram impressions
When American Express asked online influencers to take over its Instagram account, they were able to boost engagement by 23 percent. (Adweek) 

Brands taunted for hopping on the bae bandwagon
A popular new Twitter account is dedicated to tracking (and humiliating) brands using slang like "bae" and "on fleek." (Adweek)


Around the Web:

Sony makes $15 million from The Interview
After deciding to release the Seth Rogen-James Franco film The Interview online, Sony has generated $15 million from streaming sales, making it the most downloaded Sony film ever. (The Drum)

Pinterest ad sales go live Jan. 1
Pinterest will officially begin to sell ads to help make it competitive with lucrative competitors like Facebook and Twitter. (The New York Times)

Shake Shack to go public in 2015
The burger chain filed for IPO Monday morning, and the company could be valued at up to $1 billion. (Fortune)

Atkins kicks off a new marketing campaign
Atkins Nutritionals is launching a campaign starring Sharon Osborne and backed by $20 million in media spending. (Media Post)

Walgreen shareholders approve Alliance Boots deal
Walgreens will acquire the remaining 55 percent of the European drug store retailer Alliance Boots, after previously acquiring the initial 45 percent. (Forbes)

Hedge fund encourages American Apparel to sell
Lion Capital previously lent money to American Apparel and sources say the hedge fund is encouraging the company to think about selling the brand. (The Wall Street Journal)

Public Health England turns to shocking advertising
The organization released a set of pretty gross ads showing rotting flesh to try and convince smokers to kick the habit. (Campaign Live) 


Industry Shake-Ups:

Mistress promotes a creative director
Ben Beale was promoted from creative director to associate creative director for the Mistress L.A. shop. (Media Post)