Nike has expanded a 36-year relationship with Adweek’s 2017 Global Agency of the Year, Wieden + Kennedy, by assigning lead creative duties on its Converse brand to the Portland-based independent agency.
In response to queries regarding the business, a brand representative wrote, “We have nothing to confirm or announce at this time.” But multiple parties with direct knowledge of the matter confirmed independently that W + K Portland recently won the account after a competitive review.
An agency spokesperson deferred to the client for comment.
It is not clear whether the review was managed internally or by a third-party consultancy.
UNLOCK FULL ACCESS
Subscribe and get full access to the news, insights, and expertise that keep industry professionals ahead of the curve.
VIEW ALL SUBSCRIPTION OPTIONS
