Zoinks! State Farm Saves Scooby-Doo and the Gang in Groovy Animated Spot

Translation gets cartoony

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Many State Farm commercials were animated back in the '50s and '60s, but the insurance company returns to cartoons this week for the first time in decades—in a spot from Translation starring Scooby-Doo and the gang.

The ad, which broke this weekend during Saturday Night Live, shows the meddling kids getting in an accident on a road after the Creeper jumps out in front of them. Using the magic "Like a good neighbor" jingle, they summon a State Farm agent, who helps them out—and reveals the real identity of the Creeper (who, alas, turns out not to be Flo from the Progressive commercials).

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in