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As Academy Awards season descends on Hollywood like a plague of locusts in a C.B. DeMille religious epic, Angelinos will again be subject to one of the oddest mass-media marketing phenomena: local television and radio (local meaning, in this case, reaching 10 million people in Los Angeles County alone) designed to speak to the 5,800 or so voting members of the Academy. In recent years, this trade advertising has extended beyond The Hollywood Reporter and Variety and become more prominent and obvious to all.
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