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You Should Exercise More, Say Butt-Bag and Belly-Bag Creepy, eye-catching ads from Turkey

These ads are from 2011, but worth a second look, or at least a revolted sideways second glance. You can't deny the great art direction. "Carrying too much weight?" asks the copy line. Done by Concept Istanbul in Turkey for a Pilates studio, which is using the ads prominently on its website (and has also apparently created butt- and belly-themed Pilates exercise balls). See larger versions at Ads of the World.

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

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