Would you buy a magazine from this guy?

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.


Lenny “Nails” Dykstra, a key figure on the New York Mets 1986 championship team and a much more hard-nosed version of Johnny Damon in his playing days, is launching Players Club, a financial advice magazine aimed at ballplayers. “Players Club is about players helping players,” said Dykstra, clearly out to optimize online searches by repeating the keyword “players.” What’s more, “there’s $60 billion paid out to athletes every year in salaries, and nobody has cracked the market.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in