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This campaign for Sheets Energy Strips has to be the low point of 2011 advertising so far. This is a product you put in your mouth, yet it's being marketed with headlines that reference defecation. It's one thing to do a silly coupon—it's another to build a brand around this kind of thing. Pitbull (above) and LeBron James are among the company's celebrity endorsers (James is actually a co-founder of the company), but that won't do much to help its reputation—it'll just bring theirs down.
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