Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
David Ogilvy once said, "The consumer isn't a moron; she is a monkey." Kidding, of course. Leo Burnett said it. Anyway, two ad execs and an egghead from Yale have begun testing an ad campaign aimed at capuchin monkeys. I'm not sure why, since nonhuman primates have notoriously low buying power. And they're not exactly discriminating or brand loyal, being generally content to eat anything that rolls across the floor or gets snagged in the fur of their mates.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in