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World's Fastest Agency Delivers 140-Character Concepts in 24 Hours Floyd Hayes's latest scheme

Floyd Hayes, the former executive creative director of creative agency Cunning, includes a quote from a 2007 AdFreak story in materials touting his new venture, the World's Fastest Agency—although when my colleague David Kiefaber described the guerilla advertising veteran with a penchant for self-promotion as "pregnant with marketing genius," it was with anvil-heavy irony, and perhaps some confusion about which gender is able to conceive. Back then, Hayes was offering to think really hard about a client's products at least once an hour for a week in exchange for $10,000. Now, he's hawking a quick-turnaround service—selling concepts for $999. Send that amount via PayPal, DM your creative brief to @FastestAgency, and he'll issue a 140-character response within 24 hours. "Make the logo bigger" and "Put the CEO in the commercial" easily fit the space and would probably satisfy most clients. But Hayes offers this example, based on a real project he helmed at Cunning in London: "Brief: Gain media and buzz for our park-anywhere small car. Idea: Attach replica cars to landmark city buildings." Hmmm, that sounds like a $997 solution to me. And I don't see anything about a money-back guarantee. The World's Smallest Ad Agency should piggyback on Hayes's publicity by offering next-day ideas for 99 cents. Via PSFK.

UPDATE: Hayes tells AdFreak that the nonrefundable $999 is actually a plus for clients because "they will be forced to FOCUS on their challenge and get the problem to its essential core. Yes, they could do this without paying but money makes it happen." (The emphasis is his, so you clients better FOCUS!)

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

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