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Wieden + Kennedy has touched up its Web site. It isn't likely to turn heads in the vein of Modernista! or BooneOakley, but it does pay tribute to the agency's founder with some "Wiedenisms." These little bon mots from Dan Wieden include well-known lines like "Fail harder" but also fortune-cookie material like, "Advertising is a weapon; be careful where you point it," and my personal favorite, "Patience and progress are fucking hard." Another touch from Wieden you don't see on many agency sites: It has ads.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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