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Here's one way to get attention with a gender-themed advertisement.
The fashion website Parisian Gentleman just unveiled its first commercial, and it has an unusual premise indeed: It posits that in a "world without gentlemen," women would lose all refinement and act like uncivilized creeps—farting, puking and pissing their lives away in a booze-soaked death spiral of self-debasement.
But not in a bad way, says Parisian Gentleman! Indeed, the site claims the ad, from DLV BBDO in Milan, Italy, simply captures the "humor, courage and spirit" of its brand.
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