Winter gloves designed for you texting fools | Adweek Winter gloves designed for you texting fools | Adweek
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Winter gloves designed for you texting fools

"We're helping the addicted stay that way." So says apparel company 180s in what passes for humor in its "Gloves for Addicts" campaign. The video above mimics social-issues PSAs to sell the company's Tec Touch gloves, designed to keep your  fingers warm in winter while you endlessly update your status and download porn via your iPhone, Droid or BlackBerry. The spot and Facebook-based "Confess your addiction" contest are pretty lame, but then again, so is the product. The gloves feature "pods located on the index finger and thumb, enabling consumers to operate most touch screens." You could save money and glue pebbles on gloves you already own. Still, I think I'll give Tec Touches as stocking stuffers to family and friends. We're not that close, so why bother getting them anything nice?

—Posted by David Gianatasio

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Topics: 180s, Apparel, Gianatasio
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