Winter gloves designed for you texting fools
"We're helping the addicted stay that way." So says apparel company 180s in what passes for humor in its "Gloves for Addicts" campaign. The video above mimics social-issues PSAs to sell the company's Tec Touch gloves, designed to keep your fingers warm in winter while you endlessly update your status and download porn via your iPhone, Droid or BlackBerry. The spot and Facebook-based "Confess your addiction" contest are pretty lame, but then again, so is the product. The gloves feature "pods located on the index finger and thumb, enabling consumers to operate most touch screens." You could save money and glue pebbles on gloves you already own. Still, I think I'll give Tec Touches as stocking stuffers to family and friends. We're not that close, so why bother getting them anything nice?
—Posted by David Gianatasio
- CBS Picks Up Bad Teacher
- Dish Network's Search for a Digital Agency Down to Finalists
- Liberal Groups Pressure Mayer to Withdraw From FWD.us
- Arrested Development Outbuzzing House of Cards
- Forbes 100 Most Powerful Women Includes Tech, Media Titans
- The IAB and Mozilla Clash—in Person
- Sen. John Cornyn Joins the Fight Against Patent Trolls With New Bill
- YouTube CEO is Cannes Lions Media Person of the Year
- And the 2013 Grand Effie Goes to ...
- Tablets Overtake Smartphones as the Big Shopping Device
- The New York Times Reinvents the Boring Banner Ad
- Ads for Playboy Fragrances Have Plenty of Happy Endings, and a Few Weird Ones Too
- Samsung Presents Advertising's Most Idiotically Primitive Husband Ever
- Ad of the Day: DirecTV
- 67% of Smartphone Owners Would Rather See Ads Than Pay for Premium Content
- Droga5 Gives Qantas Fliers Paperbacks That Last Just as Long as the Flight
AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.


Email
Print







