Will Dr. Scholl’s put a sock in it?

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.


Are you gellin’? Like Magellan? Or a felon? If so, I strongly encourage you to get stuffed. Not only is the new Dr. Scholl’s wedding spot (sorry, no link) more obnoxious than the previous “gellin’” ads (which is saying a lot—in the words of Copyranter, this campaign has been smellin’ for quite a while), but those wafer-thin inserts did nothing for my feet when I worked in a book bindery. The least they could do is develop a product that works before developing an inescapable jackassy catchphrase.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in