Will Dr. Scholl’s put a sock in it?
Are you gellin’? Like Magellan? Or a felon? If so, I strongly encourage you to get stuffed. Not only is the new Dr. Scholl’s wedding spot (sorry, no link) more obnoxious than the previous “gellin’” ads (which is saying a lot—in the words of Copyranter, this campaign has been smellin’ for quite a while), but those wafer-thin inserts did nothing for my feet when I worked in a book bindery. The least they could do is develop a product that works before developing an inescapable jackassy catchphrase. Am I bitter? Hell, yes. But before you tell me how much I’m overreacting, be thankful I’m not circulating a petition.
—Posted by David Kiefaber
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.


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