Will Dr. Scholl’s put a sock in it? | Adweek Will Dr. Scholl’s put a sock in it? | Adweek
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Will Dr. Scholl’s put a sock in it?

Scholls Are you gellin’? Like Magellan? Or a felon? If so, I strongly encourage you to get stuffed. Not only is the new Dr. Scholl’s wedding spot (sorry, no link) more obnoxious than the previous “gellin’” ads (which is saying a lot—in the words of Copyranter, this campaign has been smellin’ for quite a while), but those wafer-thin inserts did nothing for my feet when I worked in a book bindery. The least they could do is develop a product that works before developing an inescapable jackassy catchphrase. Am I bitter? Hell, yes. But before you tell me how much I’m overreacting, be thankful I’m not circulating a petition.

—Posted by David Kiefaber

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